MARKETING

PROJECT BODY: Chapter one Introduction Background of the study In today’s world, celebrities are being treated as a role model, people are changing their living style related with their favorite celebrity. This thing creates a great impact on the buying behavior of the persons. This attracts the customers and ultimately increases the company productivity. Celebrities …

IMPACT OF CELEBRITY ENDORSEMENT ON THE SALES VOLUME OF COMPANY OF GLO TELECOMMUNICATION Read More »

PROJECT BODY: Chapter one Introduction Background of the study Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned on what should be …

INFLUENCE OF SALES PROMOTION ON CONSUMER BRAND LOYALTY A CASE STUDY IN OSHOGBO IN OSUN STATE Read More »

PROJECT BODY: Chapter one Introduction Background of the study The COVID-19 pandemic has changed quite a number of things in the ways Nigeria’s consumer goods and industrial markets operate.The recent  coronavirus  (COVID-19)  has  forced  immediate,  far-reaching  lifestyle  shifts  for consumers  around  the  world,  and  these  changes  are  likely  to stay  beyond  the  period  of pandemic  …

EFFECT OF COVID19 ON MARKETING OF CONSUMER’S GOODS Read More »

PROJECT BODY: CHAPTER ONE INTRODUCTION Attitude toward advertising have been studied by the researchers from various perspectives. Attitude towards advertising is an important concept as it is one of the determinants of attitude towards specific advertisements and can influence the way a consumer will respond to any particular advertising. Bauer & Greyser, (1968) provide evidence …

CONSUMER SENTIMENT AND ATTITUDE TOWARDS ADVERTISING Read More »

PROJECT BODY: Chapter 1 Introduction Hand sanitizers, otherwise known as hand antiseptics is an alternative to hand washing with soap and water. It can be made in different form such as gel, foam and liquid solution (sprays). The base of all hand sanitizers is alcohol. The alcohol used may be isopropyl alcohol (Isopropanol), ethanol-propanol or …

THE IMPACT OF SOCIAL MEDIA ON PURCHASE OF HAND SANITIZER BRANDS IN LAGOS, NIGERIA Read More »

ROJECT BODY: Chapter one Introduction 1.1Background of the study Organizations and companies have always confronted limitation of resources. Because of this limitation, it is necessary to use them economically and efficiently. One factor that makes a company differentiated from its rivals is how it uses its resources. One of the most important resources which organizations …

THE EFFECT OF ADVERTISING ON CUSTOMER BEHAVIOR AND RETENTION Read More »

PROJECT BODY: CHAPTER ONE INTRODUCTION Background of the study To attract and retain the best people, company have to invest in their development. They need to take training and development very seriously. Human resources are a crucial but expensive resource and therefore in order to sustain economic and effective performance of this resource, it is …

THE IMPACT OF TRAINING AND DEVELOPMENT IN A MARKETING COMPANY: A CASE STUDY OF COCA COLA MULTINATIONAL COMPANY IN NIGERIA Read More »

PROJECT BODY: CHAPTER ONE INTRODUCTION Background of the study In recent years, the world has experienced a remarkable rise in the prices of vital commodities, including energy and agricultural products. For example, between 2006 and 2008, the average world price for oil rose by 110 percent, rice by 217 percent, wheat by 136 percent, maize …

INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCTS Read More »