IMPROVING THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES THROUGH ENTREPRENEURIAL ORIENTATION (A CASE STUDY OF STUDY OF SELECTED ENTERPRISES IN IJEBU EAST LOCAL GOVERNMENT AREA)
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Entrepreneurial orientation is linked to the ability of Small and Medium scale Enterprises in this sense to evaluate and exploit openings (Messersmith and Wales, 2013) as well as renew these opportunities or openings to make it more advanced. The advancement value of entrepreneurship orientation is seen as …