INVESTIGATE THE EFFECT OF CUSTOMER RELATIONSHIP OF ORGANISATIONAL PERFORMANCE OF UNITED BANK FOR AFRICA UBA CALABAR CROSS RIVER STATE.
Abstract Customers are the most important people to any bank because their performance depends on them. Thus, the maintenance of cordial relations with customers may determine a bank’s performance. This study evaluated the effect of customers’ relation on the performance of United Bank Plc, Calabar, Cross River State. The study adopted a survey research design, …